Defining gamification

One of the most cited definitions for gamification is “the use of game-design elements in non-game contexts” (Deterding et al. 2011). However, that definition says nothing about the proposed outcome of gamification and the purpose of gamifying something. Very popular in the scientific community is the more comprehensive definition by Hamari et al. (2014). They define gamification as “a process of enhancing services with (motivational) affordances in order to invoke gameful experiences and further behavioral outcomes”.

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Looking for recruits to join the GamFed Steering Committee

We have our AGM coming up in October and we are looking for a few key people from within the Gamification industry, from a commercial or academic background, to join […]

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