Defining gamification

Gamification is the process of enhancing products, processes or services with motivational elements known from games in order to invoke gameful experiences and shape behavior

Latest News

GamFed Gyan #3 – Interview with Kira Downer

Kira Downer is a phenomenon and a delight to talk to. A self-described gamification designer (so described because she wasn’t allowed “fun” in her job title), winner of the Gamification+ […]

GamFed Gyan #2 – Interview with Juan J. F. Valera Mariscal

It is hard to classify Juan J. F. Valera Mariscal (GamFed Ambassador, Spain). He is a psychologist by education and can speak on the subject with authority. He is a […]

GamFed Gyan #1 – Interview with Rui Patricio

Rui Patricio is a lecturer and researcher at IADE Creative University as well as the founder of Digitalflow, a spin-off boutique-consulting firm from University of Porto in the area of […]

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