Defining gamification

Gamification is the process of enhancing products, processes or services with motivational elements known from games in order to invoke gameful experiences and shape behavior

Latest News

GamFed Gyan #5 – Interview with Rasul Majid

If I had to describe Rasul Majid in one word, that word would be, generous. In a wide-ranging conversation that spanned topics as varied as gamification, game-based learning, play-based learning, […]

GamFed Gyan #4 – Interview with Gustavo Fortes Tondello

Thoughtful, reflective, and measured. These were the words that first sprung to mind when I spoke to Gustavo Fortes Tondello. The GamFed Research Lead (Canada) and Ambassador (Research) who is […]

GamFed Gyan #3 – Interview with Kira Downer

Kira Downer is a phenomenon and a delight to talk to. A self-described gamification designer (so described because she wasn’t allowed “fun” in her job title), winner of the Gamification+ […]

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