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Twitter Hour: What really is the size of the Gamification market?
June 28, 2016 @ 12:00 pm - 1:00 pm
“What really is the size of the Gamification market?” Do we include only pure play gamification businesses? What about businesses where their product is market leading because of the gamification in it?
The main research out there states that the “Global gamification market is set to grow from USD 1.65 billion in 2015 to USD 11.10 billion by 2020, a 46.3% year on year increase, Asia-Pacific (APAC) expected to become one of the major adopters of gamification techniques by 2020 and North America is the leader in gamification currently. The gamification market in the Americas is expected to exceed USD 3 billion by 2019, growing at a year on year of over 47%. The Americas was the market leader in 2014 and will continue to lead the market during the forecast period.”
This research from M2 Research 5 years ago splits gamification into market segments. We’ve seen a lot of gamification activity in the Financial and Education segments recently. It would be interesting to know if and how these have changed.
Join our discussion at #gamificationmarketsize