The Gamification Process: A framework on gamification

EmilWiklundthesisimageEmil Wiklund has recently published his Master Thesis around gamification frameworks in use by top gamification consultants and companies.


In this thesis a gamification framework was built based upon the existing body of literature on gamification to more easily describe the processes in how a gamified experience is developed. We interviewed different international gamification companies that are currently working with gamification to test if the theoretically developed framework had practical relevance. The results from the empirical findings indicated that the framework had practical relevance and indeed represents the processes in how the companies work with gamification in real world scenarios.

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