Who we are

We are a community of passionate gamification professionals. We use game mechanics in non-game environments to drive positive behaviors like engagement and performance. Well designed gamification programs benefit everyone: the gamifier, the player and the wider community. Our GamFed members share best practice, we review each other’s work and work together to educate and develop our shared market. We are a non-profit member organisation, run for the benefit of all members. A rising tide lifts all boats. Join us today.

Committee Members & Ambassadors

Jaxton Cheah

Jaxton Cheah

Member's Secretary
Andres Garcia Parker

Andres Garcia Parker

Ambassador (Spain)
Rui Patricio

Rui Patricio

Ambassador (Portugal)
Sandra Abadir

Sandra Abadir

Secretary & Content Lead (Egypt)
Emad Henin

Emad Henin

Committee Member (Egypt)
Ercan Altug Yilmaz

Ercan Altug Yilmaz

Committee Member and Ambassador (Turkey)
Andrew Lau

Andrew Lau

GamFed Chair and Ambassador (Malaysia)
Ehab Abu Dayeh

Ehab Abu Dayeh

Ambassador (Jordan)
Vasilis Gkogkidis

Vasilis Gkogkidis

Ambassador (Greece)
Ahmed Hossam

Ahmed Hossam

GamFed Chair and Ambassador (Egypt)
Daniel Meusburger

Daniel Meusburger

Ambassador (Austria)
Juan J. F. Valera Mariscal

Juan J. F. Valera Mariscal

Ambassador (Spain)
Arkadiusz Siechowicz

Arkadiusz Siechowicz

Ambassador (Poland)
Sabrina Bruehwiler

Sabrina Bruehwiler

Committee Member and Ambassador (Marketing)
Juliette Denny

Juliette Denny

Ambassador (UK)
Gustavo Fortes Tondello

Gustavo Fortes Tondello

Research Lead (Canada) / Ambassador (Research)
Joshua Wong

Joshua Wong

Ambassador (Singapore, HR and Government)
Rasul Majid

Rasul Majid

Ambassador (China)
Niels van der Linden

Niels van der Linden

Ambassador (Education / Civic)
Michiel van Eunen

Michiel van Eunen

Ambassador (Netherlands)
Pete Jenkins

Pete Jenkins

Honorary Ambassador (Chair 2015-2018)

Partners